Listing Performance Report REF · NG-PV-25
Pricing Analysis · 148 / 150 / 152 Portview Avenue

Listing Performance
and Pricing
Recommendation.

A review of current listing activity for three side-by-side residential building lots in North Glenmore, alongside an analysis of active competition in the same corridor and a recommended pricing range based on the data.

2,104
Combined Views
373
Days on Market (combined)
3
Lots Active
Prepared May 4, 2026 · For Discussion Purposes Only

Summary of findings.

Three side-by-side .20-acre infill lots in North Glenmore have generated over two thousand combined listing views without producing a transaction. Closed comparable sales alone do not fully explain the inactivity — the active developer competition in the same corridor does. A coordinated pricing reset to a $374,900–$424,900 range positions the lots competitively against University Heights and Wilden's developer floor while preserving the premium that an established neighbourhood and MF1 zoning support.

The Activity

Strong exposure, no transaction

Combined view volume of 2,104 across the three listings demonstrates that buyers are finding the lots. After 166 days on the original two listings and 41 days on the third, none have moved to a sale.

The Cause

Developer competition has reset the corridor

University Heights Phase 2 currently lists comparable no-view lots between $338,900 and $358,900. Wilden Hidden Hills opens at $389,900+GST. At $515,000, Portview competes against alternatives priced $125K–$175K lower in the same buyer pool.

The Edge

The mature-neighbourhood premium is real, but bounded

Established streetscape, no HOA, no build deadlines, and MF1 zoning that permits multi-unit infill are competitive advantages over new master-planned developments. The market currently supports a $40K–$70K premium for these — not the $150K+ premium implied by the original list price.

The Path

A $374,900–$424,900 pricing range

A coordinated reset across all three lots into this range positions Portview as a value option in the corridor: better-located than UH, less restrictive than Wilden, and the only MF1-zoned alternative at this price point.

Subject properties.

Three side-by-side residential building lots on Portview Avenue in North Glenmore. Identical zoning (MF1 — Infill Housing), identical lot size (.20 acre / 8,712 sqft), identical access to municipal services at the lot line.

MLS · 10369520
148 Portview
Lot B · Currently $515,000
Days on Market166
Lot Size8,712 sqft
Frontage × Depth51 × 169 ft
ZoningMF1 / RU2C
ServicesAt Lot Line
MLS · 10369594
150 Portview
Lot C · Currently $515,000
Days on Market166
Lot Size8,712 sqft
Frontage × Depth51 × 169 ft
ZoningMF1 / RU2C
ServicesAt Lot Line
MLS · 10380383
152 Portview
Lot D · Currently $489,900
Days on Market41
Lot Size8,712 sqft
Frontage × Depth51 × 169 ft
ZoningMF1 / RU2C
ServicesAt Lot Line
Site characteristics worth noting. The lots are gently upsloping and do not offer a view. They sit on a quiet street just before a cul-de-sac in an established, family-oriented North Glenmore neighbourhood with mature landscaping and consistent existing housing stock. MF1 zoning permits a wide range of infill housing forms — single-family with secondary suite, duplex with suites, or compact multi-unit — making the lots particularly relevant to small builders pursuing density plays.

Listing activity by lot.

View distribution by lot

150 Portview · Lot C
1,043 views
152 Portview · Lot D
568 views
148 Portview · Lot B
493 views

Lot D has the highest views-per-day rate (13.8) despite being the most recently listed, reflecting the early-attention window typical of new listings. Lot C leads on cumulative views due to longer time on market and stronger initial-period exposure. Lot B trails despite identical listing details to Lot C — likely an algorithmic surfacing artifact from the original launch.

Why timing matters.

Listings receive disproportionate buyer attention in the first weeks of going live. New listings are surfaced to active buyers, agents on alert, and saved searches. Once a listing is past its initial peak, recovery typically requires a meaningful repositioning event — usually a price reduction substantial enough to flag the listing as new in buyer feeds and agent emails.

% of Buyer Views 100% 75% 50% 25% 0% 90% of buyers 75% 55% 35% 20% Week 1–2 Week 3–4 Month 2 Month 3 Month 4+ Buyer Eyeballs on a Listing Over Time — Industry Pattern

The original two listings (Lots B and C) are now in the Month 4+ zone. Re-engaging buyer attention from this point typically requires a repositioning event significant enough to re-trigger search alerts and agent watch lists.

What buyers are comparing against.

A buyer searching for a Kelowna vacant lot in the $400K–$500K range today has multiple active alternatives in the same general corridor. Closed comp data tells one story; what's actively listed and competing for the same buyer dollars tells another. Both stories matter.

Subject Properties
Currently Listed
148 / 150 Portview
North Glenmore · MF1 · Lots B & C
List Price$515,000
$/sqft$59.11
Lot Size8,712 sqft
DOM166 days
Identical pricing across two side-by-side lots. Lot C has received 1,043 views to date; Lot B 493 views over the same period.
Currently Listed
152 Portview
North Glenmore · MF1 · Lot D
List Price$489,900
$/sqft$56.23
Lot Size8,712 sqft
DOM41 days
Highest views-per-day rate of the three (13.8 views/day) — consistent with the early-attention window typical of new listings.
Active Developer Competition · Same Corridor
Developer · No View
University Heights 2B-23
UBCO Corridor · Level Lot · No View
List Price$338,900
$/sqft$41.37
Lot Size8,191 sqft
StatusAvailable
Brand-new, fully-serviced, level no-view lot. Direct size match. Sets the no-view floor for the corridor.
Developer · No View
University Heights 2B-22
UBCO Corridor · Level Lot · No View
List Price$343,900
$/sqft$42.09
Lot Size8,170 sqft
StatusAvailable
Near-identical size to subject lots. Confirms developer no-view pricing band.
Developer · View Lot
University Heights 2B-27
UBCO Corridor · Walkout · Panoramic View
List Price$389,900
$/sqft$49.42
Lot Size7,890 sqft
StatusAvailable
A view lot in the corridor priced lower than current Portview. Reference point for what a view premium currently buys.
Developer · Master-Planned
Wilden Hidden Hills
Glenmore · 107 Lots Available
Starting Price$389,900+GST
Brand PremiumSignificant
Build RestrictionsYes — design committee
StatusActive
The premium developer floor in the corridor. Comes with build deadlines, HOA, and design guidelines.
Active MLS Resales · Comparable Vacant Lots
Active MLS · Stale
4207 Russo Street
Lower Mission · No View · .20 Acre
Original List$529,900
Current List$475,000
$/sqft$54.52
DOM378 days
Lower Mission address typically commands a premium over North Glenmore — yet still unsold after a year and a $55K reduction.
Active MLS
1432 Whistling Pine Place
Wilden / Hidden Hills · .20 Acre · View
List Price$399,900
$/sqft$45.88
Lot Size8,717 sqft
DOM81 days
A view lot in Wilden, near-identical size to subject, listed below current Portview pricing.
Recent Sold · Direct Zoning Match
Sold · MF1 Match
945 Franklyn Road
Rutland North · MF1 · .21 Acre
List Price$524,900
Sold Price$482,000
$/sqft$52.69
DOM25 days
Closest MF1 zoning comp in the dataset. Sold 8.2% below list in 25 days — a confidently priced MF1 lot moves quickly.
Sold · Similar Profile
302 Sumac Road W
Rutland North · No View · .17 Acre
List Price$449,000
Sold Price$425,000
$/sqft$57.39
DOM53 days
A no-view, established-neighbourhood lot in Rutland. Sold ~5.3% below list. Useful $/sqft reference, though Rutland address discount applies.

Where the lots compete.

An established North Glenmore lot offers genuine advantages over a new master-planned development. Those advantages have real market value. The question is how much value, and against what trade-offs.

Where Portview Wins

The mature-neighbourhood premium

  • Established streetscape. Mature trees, finished landscaping, no construction noise, no five-to-seven-year build-out happening around you.
  • No HOA, no design committee, no build deadlines. Most newer master-planned communities require buyers to start construction within a defined window and submit plans for approval.
  • Closer to existing amenities. Glenmore Mall, schools, parks, downtown — all closer to North Glenmore than to upper UBCO or Black Mountain.
  • Lot density and privacy feel. Wider, deeper lots than many newer developments offer. Quiet street, mature neighbours on both sides, light traffic.
  • MF1 zoning — the genuine differentiator. University Heights, Wilden, and most newer corridor competition are RU1 single-family. Portview permits duplex, fourplex, or compact multi-unit infill — opening a builder buyer pool that the developer competition cannot reach.
Where Developer Lots Win

The premium they justifiably charge

  • View premium. Most active developer alternatives offer mountain, valley, or lake views. Portview does not.
  • Brand and certainty. Buyers pay a premium for the Wilden brand, the master-planned community, the showroom and presentation centre experience.
  • Builder programs and incentives. Many developments include design assistance, fixed-price builder partnerships, and financing incentives.
  • Community amenities. Trails, parks, neighbourhood gathering spaces designed in from day one.
  • Resale brand value. A future resale benefits from the development name on the listing.
The honest read Mature-neighbourhood advantages and developer advantages do not perfectly cancel out — but they balance closer than the original list price assumed. The market currently supports a premium of roughly $40K–$70K for an established North Glenmore lot over a directly-comparable no-view UH lot. That places the supportable value range for these lots at approximately $379K–$429K — almost exactly where the recommended pricing range lands.

Recommended pricing range.

Rather than a single number, the recommendation is presented as a $50,000 range. The high end captures the premium that an established neighbourhood and MF1 zoning support. The low end positions the lots aggressively against active developer alternatives in the corridor.

Recommended Pricing Spectrum
$374,900 — $424,900
Floor
$374,900 Velocity
Ceiling
$424,900 Hold
UH No-View Floor · ~$340K Wilden Floor · $389,900+GST Russo Active · $475K
Floor · Velocity Play
$374,900
$43.03 / sqft

Splits the difference between University Heights no-view ($339K–$359K) and the Wilden floor. Becomes the most aggressively-priced infill MF1 lot in Kelowna proper. Designed to flush out builder buyers waiting on the sidelines and force a decision.

Likely outcome New listing exposure and re-triggered search alerts within 7–14 days. Offers within 30 days. Possible negotiation pressure given existing DOM.
Ceiling · Hold Play
$424,900
$48.77 / sqft

A meaningful reduction from current pricing while preserving an aggressive premium over UH no-view alternatives. Tests the upper bound of what the established-neighbourhood premium currently supports. Slower expected pace.

Likely outcome View momentum picks up modestly. Serious offers take 60–90 days. May still require a follow-up reduction.

Other levers worth considering.

A pricing reset is the primary lever. There are three secondary moves that compound the impact and are worth weighing alongside the price decision.

i.

Reposition the listings toward builders

Current listing copy reads as a pitch to an end-user buyer dreaming of a custom home. The most logical buyer for these lots is a small builder pursuing infill density under MF1 zoning. Rewriting the descriptions to lead with buildable yield, multi-unit potential, and rental demand in the Glenmore corridor changes which buyers see and respond to the listings.

ii.

Consolidate the marketing focus

Three identical listings at the same price compete with each other and signal to buyers that there is no urgency. One option is to temporarily delist two of the three lots and concentrate marketing energy on selling the strongest-performing listing first, then re-list the next. This is a strategic decision that depends on holding-cost considerations and not a recommendation in itself.

iii.

Refresh the listing presentation

Of 27 visible photo slots across the three listings, several are duplicates of each other. Adding a drone overhead with the lot lines marked, a buildable footprint diagram showing MF1 yield potential, and a lifestyle photo of the surrounding neighbourhood would meaningfully strengthen the visual story. Time-to-execute: under one week.